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Nov 3rd, 2020

adidas pays homage to the Low Amateur

Limited edition footwear inspired by the battle to be the Low Am

With the Masters just a couple of weeks away the folk at adidas have launched a limited-edition shoe that has been inspired by those select amateurs who will be battling for the tournament's Low Amateur crown come Sunday.

Securing a tee time in the year's final major isn't easy. For the select group of amateurs in the field, a tee time that comes with a room key to stay on property puts them in a different category, entirely. Inspired by these coveted quarters that house them, and to celebrate this unique group of golfers who are all seeking to be called the tournament's Low Amateur come Sunday, adidas are unveiling the limited edition Crossknit DPR "Low Am" available worldwide beginning Nov. 9.

Designed on its Crossknit DPR silhouette, this limited edition features understated characteristics inspired by the edifice and surroundings on-site that only a select few get to experience. A rich green sockliner with "LOW AM" branding gives a nod to the unique carpet found throughout the amateur's lodging for the week.

adidas included a specialty tab on the tongue meant to represent the familiar windowpanes that some of the greatest players in history have looked through before beginning their journeys as professionals. In the follow through of the swing, people will also notice the words "LOW" and "AM" embedded underneath the fish-scale Traxion outsole of the left and right foot, respectively.

To bring it all together, the special green, white and grey colourway simply transports all who wear the shoe to a place where time has seemingly stopped and not a blade of grass is out of place.

"Whenever we do footwear like this, we always look for the subtle storylines that make a tournament special," said Masun Denison, global director of footwear, adidas Golf.
"This year, we thought it would be fitting to celebrate the unique experience the small group of amateurs get when they head to Augusta and sleep steps from the first tee, hoping to hang on until Sunday so that they can earn the right to be called the Low Amateur and have a chair next to that year's champion."

The Crossknit DPR is built on adidas's extremely comfortable Ultraboost running midsole in a textile upper with supportive FORGEGRAME technology to help keep golfers stable throughout the swing. Unique to this limited edition, the footwear comes in a special box and includes an exclusive dust bag to commemorate the moment.

Exclusive to the U.S. and sold separately, adidas are also offering a classic white bucket hat emblazoned with a one-of-a-kind green and yellow logo that follows the low amateur theme. It's available immediately, as the excitement for the year's final major is already building.
The Crossknit DPR "Low Am" will be available worldwide in limited quantities on adidas.com and the adidas app beginning Monday, 9th November  at the following times:
• U.S. - 8 a.m. PT
• U.K. – 9 a.m. GMT
• Canada – 12 p.m. ET
• Japan – 10 a.m. JST
• South Korea – 11 a.m. KST
*Available in China on Nov. 12 at 10 a.m. BST
Price 
GBP - £139.95
EUR - €179.95

TAGS: Fashion, Adidas, LowAm, Golf Shoes, 2020


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