Jul 11th, 2016
Say hello to www.travismathew.eu
US giant ready to take on Europe
Words: Daniel Owen
It’s a big week up in Troon for Travis Mathew. There’s a little golf tournament going on. Which is nice. But more importantly it’s the home to the GolfPunk Caddyshack, where we’ve teamed up with Travis Mathew to put on the biggest party in Scotland since, well Andy Murray winning Wimbledon. And also Travis Mathew are launching their new travismathew.eu website. Which is kind of a big deal if their garms take your fancy.
So who exactly are Travis Mathew? The Southern Californian brand launched in 2007 and brought their signature laid back Californian style to the game we love. They share the same irreverent love for the game as us, with clothing referencing Caddyshack, caps emblazoned with Golf Sucks, juxtaposed with classic shirting and technical fabrics. It’s stylish without being skintight, smart without being stuffy.
Known for dressing Keegan Bradley, Stuart Appleby and tennis legend Andy Roddick, among many others, this week at the Open Championship GolfPunk OG James Heath will be cutting a dash wearing their gear, having qualified for the Open just days after winning his first Challenge Tour event for ten years.
The brand finally launched in the UK earlier this year, and the new www.travismathew.eu site marks the first time you can buy the product online in Europe. The complete collection is there, in full size runs.
We're loving the shirts, and the selection of caps is cracking. We think you'll be seeing a lot of this on the fairways over the next couple of years, and if you care about what you wear on the course you need to give them a look quick sharp.