Jun 5th, 2018
PUMA Golf launches Autumn Winter 2018 collection
And introduces premium Fusionyarn Fabric
PUMA Golf has introduced today its Autumn Winter 2018 apparel and accessories collection.
AW ‘18 showcases fresh, on-trend designs and color stories, combined with cutting-edge technical elements, including the all new FUSIONYARN fabric, designed to provide the ultimate in comfort, performance and style. The eye-catching designs and first-class materials make the collection ideal for golfers wanting to look their best on and off the greens this Fall.
The high-quality FUSIONYARN fabric blends the buttery softness and breathability of cotton with the moisture-wicking properties and high durability of polyester, delivering a high-performance fusion of synthetic and natural fibers that dries fast, looks stylish and is sure to keep golfers extremely comfortable in any setting. FUSIONYARN fabric is utilized in two polos in the men’s collection this Fall, The Crossings Polo, and the Local Pro Polo and in this season’s women’s collection the Road Map Polo, and the Sleeveless Road Map Polo each benefit from the Fusion Yarn innovation. All six styles are designed to seamlessly transition from the office, to the golf course and everywhere in between, while providing premium comfort and feel every step of the way.
“With each new collection from PUMA Golf we work hard to surpass our previous best-in-class standards of comfort, style and performance, and our AW ’18 collection certainly achieves that goal,” said Kristin Hinze, Global Head of Golf Apparel, PUMA Golf. “FUSIONYARN is the most comfortable and versatile fabric we’ve introduced, and, along with on-trend prints and colorways, our popular bottoms for men and PWRSHAPE for women, this is by far our most premium, performance-ready collection to date, with styles that go far beyond the fairways.”
Beyond FUSIONYARN, AW ’18 will also expand PUMA’s Evoknit offering, with innovative, stylish pieces available for men and women. Evoknit is a knitted design that utilizes body mapped ventilation and seamless engineering for unrestricted range of motion. The moisture-wicking, highly breathable fabric provides extreme comfort and breathability. For this season, Evoknit technology is used in two updated short-sleeve options – the Evoknit Camo Polo, which offers a subtle, tonal camo pattern throughout, and the Evoknit Dassler Polo, part of the brands Throwback Collection (more details coming soon). Rounding out the men’s new Evoknit offering is the Evoknit Performance ¼ Zip with long sleeves – ideally suited for layering when the weather cools. For women, Evoknit will be present in the Evoknit Camo Polo and the Evoknit Seamless ¼ zip, two striking and fun designs sure to turn heads all the way from the 1st tee to the 19th Hole.
The AW’18 assortment will continue to feature PUMA Golf’s popular men’s bottoms. The popular Essential Pounce Shorts, a perennial customer favorite, will be available in 10 eye-catching hues, including four new colors, offering the perfect complement to PUMA’s new polos. The collection will also continue to offer the popular 6-pocket pants, including an all new Corduroy version, part of the Throwback Collection, that is perfect for beating the Fall early morning chill. PUMA Golf’s entire range of AW ‘18 pants & shorts offer excellent moisture management, new, improved fit, a rebalanced pattern and a curved stretch waistband featuring PWRSTRETCH for comfort and mechanical stretch for maximum range of motion.
PUMA’s new line will continue to focus on the ladies, as the fastest growing segment of the golf population. The new collection will provide additional colors and styles to the brand’s popular women’s bottoms that incorporate PWRSHAPETM Technology, engineered to provide a smooth, slimming effect and the ultimate support. Four-way stretch fabric is soft, breathable, and provides unrestricted range of motion, while the bonded waistband and flatlock seam construction deliver maximum comfort.
The AW ’18 collection, will be worn by the likes of Rickie Fowler, Bryson DeChambeau, Graham DeLaet, Jesper Parnevik, Lexi Thompson and Carly Booth throughout the latter half of the golf season. For more information on the entire collection visit pumagolf.co.uk.
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