Mar 1st, 2019
Full round comfort in the UA Hovr Drive
Under Armour Golf’s Newest Shoe Delivers Golfers Total Comfort and Powerful
Whether you walk the course on weekends or play professionally on the PGA Tour, golfers of all levels know the importance of comfort; they spend more consistent time in their shoes than athletes in any other sport. However, plush underfoot cushioning can impede the generation of the power needed at impact.
With this insight, Under Armour Golf set out to create a golf shoe that provides full-round comfort without sacrificing the responsive energy return naturally generated by the golf swing.
The solution? The Under Armour HOVR Drive.
Rounds of golf are long, and exhausting if your footwear is uncomfortable. In the HOVR Drive, you get full-length HOVR cushioning from the heel to the forefoot. Paired with a lightweight midsole and outsole, and an integrated lacing system, your feet will feel as good on the 18th as they did on hole 1.
The UA HOVR Drive features Under Armour’s proprietary UA HOVR cushioning. This technology provides a soft underfoot, yet delivers explosive energy return shot after shot. The golf swing starts from the ground up and, with UA HOVR cushioning, ground reaction forces can be harnessed for responsive power.
Comfort means nothing if you’re not locked in through a swing. RST 2.0 rotational resistance spikes on the HOVR Drive delivers traction to prevent rotational slippage as the foot turns and pivots through the swing, while the green-friendly Softspike Silver Tornado spikes provide horizontal traction to walk the course in comfort.
According to Mike Forsey, Director of Global Golf Footwear: “With most other cushioning platforms, you have to choose softness or responsiveness. Not so with the HOVR Drive. UA HOVR cushioning technology ensures total underfoot comfort and superior energy return.”
As Isaac Newton’s third law states, “For every action, there is an equal and opposite reaction.” Traditionally, golf footwear has used cushioning to mitigate that reaction, providing comfort but losing the power of weight-loading when in the backswing. The HOVR Drive’s use of UA HOVR cushioning proves that you can have your cake and eat it too – a comfortable ride doesn't have to sacrifice power.
The Under Armour HOVR Drive is available March 1 for $160 USD at UA Brand Houses, on UA.com and with select retail partners.
And Another Thing...