Mar 16th, 2018
Tommy Armour golf clubs set to make comeback
In selected US stores and online
Tommy Armour golf clubs are to make a comeback. The brand will be sold exclusively at DICK’S Sporting Goods and Golf Galaxy stores in the USA, but will be sold online as well for UK fans of the brand.
Tommy Armour was first launched in the 1970’s and gained recognition for its popular 845s line of irons.
It was previously a Sports Authority private brand, but with the retail outlet's closure in 2016 it looked like it was curtains for Tommy Armour.
DICK’S have partnered with Designworks, a subsidiary of BMW Group, to bring back the brand and introduce a set of game improvement woods and irons for mid-to-high handicap golfers that are offered at a lower retail price than many comparable products.
The Tommy Armour TA1 Driver is priced at $299 while the TA1 set of irons retails for $599 and the brand’s Impact putters will sell for $100 apiece. The clubs will be available online and in-stores at DICK’S and Golf Galaxy from March 18, so UK fans of the brand can also get involved.
“We set out to honor the history of the Tommy Armour brand and build a product that golfers at any level would want to use,” said Scott Hudler, DICK’s Sporting Goods Senior Vice President and Chief Marketing Officer.
“From the early feedback we’ve gotten, these clubs are ones that you’re just going to have to try to really experience the difference they deliver in both distance and feel. We think this brand will be a game-changer for any player looking to improve their game.”
The first line of clubs marketed with his name were launched several years after his death in 1968, and the Tommy Armour 845 line sold more than a half-million sets.