Mar 21st, 2017
Titleist rolls out fitting programme
With Titleist Thursday programme
Words: John Dean
Titleist is rolling out the most extensive series of custom fitting events in the brand's history for 2017.
Their 2017 programme encompasses hundreds of Titleist Fitting Days at partner golf clubs nationwide, Vokey Wedge Experience events and Scotty Cameron Experience days, as well as the chance to find the best set–up for your game at a number of UK golf shows.
Also, new for 2017, is the addition of ‘Titleist Thursdays’, a series of advanced fitting experiences to be staged on consecutive Thursdays throughout the peak golfing season, from The Masters Tournament to The Open Championship. Titleist Thursdays will allow golfers to go online and book 45–minute appointments with one of the brand’s highly–trained Product Specialists at participating locations from 6th April to 20th July.
At these events, golfers will be invited to take part in complimentary club fittings – utilising a TrackMan Launch Monitor and their choice of Pro V1 or Pro V1x golf balls – or simply trial Titleist’s range of tour–proven golf clubs, including the new Titleist 917 Drivers and Fairways, or Titleist’s range of irons and SM6 Vokey Design Wedges.
Golfers unable to book online due to high demand are still encouraged to attend the Titleist Thursday of their choice, where they can trial Titleist clubs and spend time with a Fitting Partner.
Offering a huge number of fitting experiences to match those provided to Titleist Brand Ambassadors, including Major champions, Jordan Spieth and Adam Scott; Ryder Cup star, Rafael Cabrera–Bello; and Andrew ‘Beef’ Johnson – the brand is expecting strong interest among golfers looking to benefit from clubs optimised for their games ahead of another busy golf season.
Chris Beaumont, Titleist Golf Club Marketing Manager, said: “At Titleist, we know how important it is for dedicated golfers to find the best–performing golf clubs for their games, and so it is with great excitement we are launching a record number of fitting events for 2017. Whether you are looking to be custom–fit through the bag, to find the perfect wedges, putter set-up, or simply to trial our industry–leading golf club range, there will be no shortage of opportunities regardless of where you are located.
“Titleist Thursdays is a particularly exciting initiative for 2017, giving brand fans the knowledge that there will be fitting opportunities every Thursday at set locations during the peak golfing season. We are working with venues in key spots around the UK, meaning golfers, regardless of whether they are club members elsewhere or indeed club members at all, can benefit from the same custom–fit process as enjoyed by our Brand Ambassadors on the PGA and European Tours.”
Supporting Titleist’s extensive network of highly–skilled Fitting Partners located throughout the UK, all fitting events will see Titleist Product Specialists work with golfers to optimise club performance and fine–tune set composition in order to help them play better golf. Every golfer fitted by Titleist in 2017 will also receive a golf ball recommendation based on their shot characteristics and play preferences.
To find out further information about the many Titleist fitting events coming to the UK this summer, or to book a spot at a Titleist Thursdays event near you, log-on here: