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Aug 30th, 2017

Titleist introduces new 818 hybrids

With tour proven H1 and H2 models

The new Titleist 818 hybrids incorporate tour–proven Titleist driver technology to create the longest, most accurate Titleist hybrids ever providing dedicated golfers with the performance and fitting precision for improved long-game shot making.

Available in golf shops worldwide beginning Sept. 29, the new 818H1 and 818H2 models utilise proprietary Active Recoil Channel 2.0, SureFit CG Weights and SureFit Hosel technology to deliver longer distance with a more playable trajectory and the most precise shotshape customisation available.

According to Josh Talge, Vice President of Marketing for Titleist Golf:

“We define hybrids as scoring clubs, not rescue clubs. That’s how our R&D group has been designing these clubs for years, and it’s the reason Titleist has become the clear #1 hybrid on the PGA Tour. The amount of technology we’ve engineered into 818 is unprecedented for the hybrid category, and will give golfers at every level the confidence to take dead aim from distances they never have before.”

Since their debut on the PGA Tour in mid July, 818 hybrids are now being played across the worldwide professional tours.

At the PGA Championship, Jordan Spieth added a new 818H2 to his bag, seeking a long game option that would produce a higher trajectory for holding firmer greens and maintain performance from the rough.

Russell Henley, Bernd Wiesberger and Andrew “Beef” Johnston are among the players that have also put new 818 hybrids immediately in play.


Stephanie Luttrell, Director of Titleist R&D metalwoods commented:

“When building scoring clubs like 818H1 and 818H2, you have to think about distance in terms of playable distance.

Playable distance is easy distance that launches high and lands soft. Improving that performance requires faster ball speeds, higher launch and a higher peak height of shot, which we achieved through our redesigned Active Recoil Channel 2.0 and improved MOI properties. Playable distance is also consistent distance that you can control.

Having seen just how powerful the combination of SureFit CG Weights and SureFit Hosel was for players being fit into our

917 drivers and fairways, we knew that technology would be especially meaningful in shot making clubs like 818 hybrids, allowing players to optimise their ball flight and produce more consistent shot patterns. We’ve also made 818 hybrids even more forgiving, which is crucial to maintaining that playability on off–centre shots.”


Generates faster ball speeds across the face through its improved channel design and flexing polymer insert, producing a significant advantage in distance.


In combination with Titleist’s industry-leading adjustable SureFit Hosel, provides the ultimate in precision fitting and maximum shot–shape

customisation for every player. The proprietary 16-setting SureFit Hosel allows golfers to set loft and lie independently to optimise ball flight and turf interaction for consistent centre-face contact, maximum distance, and improved shot control. SureFit CG provides precise customization through a highly efficient interchangeable weight system, optimising

spin for a more consistent trajectory and tighter shot dispersion.


With a 10 percent higher MOI than the prior generation – increases speed across the face for more forgiveness on off–centre hits, while the optimally positioned, deep centre of gravity increases launch and trajectory for more shot–stopping control.


Choices for greater fitting flexibility and precise flight and shot shape optimization are available.

818H1 has a confidence–inspiring pear profile (larger than 818H2, but sleeker than 816H1) with a slight face progression for golfers that need enhanced launch and prefer a fairway metal look. 818H2 has a smaller profile, redesigned with a squarer toe, delivering launch and trajectory control with a slight offset for more aggressive players that engage the turf.

Titleist 818 hybrids offers two distinct profile choices with performance benefits relative to a player’s swing and head–style preference:


Is designed for golfers who have a sweeping delivery to the ball and prefer the look of a fairway wood. The larger profile provides high launch, effortless distance and tremendous forgiveness. Available in 19º, 21º, 23º,

25º and 27º lofts.


Is designed for golfers who have a steeper delivery to the ball and prefer the look of an iron.

The compact, square–toed profile delivers penetrating launch with precise distance and iron–like control. Available in 17º, 19º, 21º and 23º lofts.


From the middle of September golfers can experience the performance of Titleist 818 hybrids by attending a Titleist Fitting Event

(including Titleist Thursdays), being held at hundreds of locations across the UK & Ireland. To find an event, golfers can visit: www.Titleist.co.uk/818



Titleist launch 718 iron range

TAGS: Titleist, Equipment, Hybrids, 2017