Jun 12th, 2017
Calling all ProV enthusiasts!
New loyalty reward balls up for grabs
Words: Tim Southwell
Calling all ProV enthusiasts! Titleist is extending its newly introduced 'Special Play Number' ball offering to golfers across the country.
Following a successful introduction as part of the Titleist Loyalty Rewarded promotion – where golfers who purchased three dozen Pro V1 or Pro V1x golf balls were given one dozen free – the Special Play Number promotion allowed golfers to choose their own ‘Special Play Number’ to feature on all their Titleist balls.
Golfers were able to select any number, including 00 and all digits from 1-99, allowing them to play with a golf ball which reflects a significant or lucky number. I chose 59. Becaue that's my lucky number. Well, it hasn't actually delivered any specific luck as of yet, but you can't abandon your lucky number can oyu?
Anyway, Special Play numbers accounted for 40% of all orders placed during the Loyalty Rewarded promotion. Michael Creighton, Titleist Golf Ball Manager, said: “The addition of Special Play numbers as part of the Loyalty Rewarded promotion was extremely popular with Pro V1 and Pro V1x players.
“Launching Special Play Numbers as a stock option for consumers means more of our golf ball loyalists will be able to choose a personally-significant play number and stand out within their four-ball.”
Titleist Pro V1 and Pro V1x Special Play numbers, available in 00, 1-99, in both stock and custom options will launch from 12th June, 2017 in UK & Ireland, with an SRP of £55.00 and €69.00 per dozen.