Jan 18th, 2017
Callaway announce 2017 ball range
Here's the complete line up
Words: Daniel Owen Photography: Callaway
Callaway has today announced its full golf ball line–up for 2017, including a new addition to the Chrome Soft line, the Chrome Soft X, which offers soft feel with Tour-level distance, workability and control.
Chrome Soft X and Chrome Soft share four–piece ball construction consisting of Callaway’s innovative two-layer Dual SoftFast Core®, spin-regulating SubMantle and ultra-soft urethane cover, as well as flight-extending HEX aerodynamics. The difference lies in Chrome Soft X’s firmer core and cover combination, which promotes more ball speed off the tee, more spin through-the-bag, and a piercing and workable ball flight.
At-a-glance: Chrome Soft X vs Chrome Soft
Distance Long Long
Flight Mid High
Greenside control Best Best
Commenting on Chrome Soft X, Dave Bartels, Callaway's senior of golf ball R&D, said: “Chrome Soft is designed to promote a high, straight, distance-enhancing trajectory. In Chrome Soft X we wanted to create a ball that does everything Chrome Soft does, but with a piercing trajectory and more workable ball flight desired by many Tour Professionals and elite amateurs.”
Callaway Staffers who currently play a Chrome Soft Golf Ball include Phil Mickelson, Patrick Reed, Jim Furyk, Danny Willett, 2016 PGA Tour Rookie of the Year Emiliano Grillo, 2016 Ryder Cup standout Thomas Pieters, Daniel Berger and last season's four-time European Tour winner Alex Noren.
Also new and improved for 2017, the Supersoft Golf Ball is Callaway’s softest-feeling golf ball, that dials in super-straight distance. The company’s lowest compression golf ball, it features a new ultra-low compression core to promote faster ball speeds and super-low spin for longer, straighter flights on full shots.
A soft cover and new, premium HEX Aerodynamics® with refined surface contours, help reduce drag and enhance lift for increased carry and longer distance. Improved greenside control comes from a new, softer Tri-ionomer™ cover that increases softness for better feel and creates more shot-stopping wedge spin.
Completing the 2017 line-up, the new and improved Warbird Golf Ball launches fast, soars high and goes long.
Specifically designed for distance-seekers, it benefits from a large, soft, highly compressible high–energy core that unlocks astonishing ball speed. Coupled to HEX Aerodynamics® to reduce drag and promote a high launch, Warbird is perfect for players seeking increased speed off the tee, more hang–time and more yards.
This 2017 Callaway Golf Ball line-up will be in various stores across Europe from February 3, 2017. All balls are available in white and yellow colour options, with Truvis colour options available in the Chrome Soft range.