American Golf has announced a strategic partnership with Golf Holidays Direct, one of the UK’s leading golf tour operators, that will grant its customers access to incredible golfing deals, holiday prizes and incentives throughout 2024.
In winning for the second time this season, Joaquin Niemann believes he’s now the player to beat in the LIV Golf League.
Leaders in golf shoe innovation, ECCO GOLF, have announced the signing of LPGA Tour star Alison Lee to its team of brand ambassadors. The 29-year-old Los Angeles native brings a wealth of talent and joins off the back of her most impressive year on tour to-date.
The LIV Golf League visits Jeddah for the third consecutive season, with Royal Greens Golf & Country Club becoming the first course to host three LIV Golf tournaments.
The UK’s leading golf retailer, American Golf has announced English pro golfer fan favourite Andrew ‘Beef’ Johnston as their newest ambassador as the brand continues their drive to become the one stop destination for all golfers.
On the eve of its third season, The International Series has unveiled a new campaign - ‘This IS… Everything’; highlighting the significance of the series to players from all over the world in today’s evolving golf ecosystem.
Tiger Woods is to play his first PGA Tour event of 2024 at Genesis Invitational on February 15th
An early glance at LIV Golf Mayakoba, the season-opening tournament in the 2024 LIV Golf League.
Compared to other spectator sports like tennis, football, or basketball, golf might seem like the quiet one of the group: Golfers are partial to long walks outdoors, freshly pressed chinos, and plenty of quiet time to hone their focus. However, Full Swing proves that when it comes to professional sports, there’s nothing quite like the high-stakes, ultracompetitive world of golfing.
LIV Golf today announced its first expansion team, Legion XIII, the first new team to join the league since its inception in 2022.
U.S. Integrity and LIV Golf today announced a formal partnership for gaming integrity monitoring, compliance and education. The partnership also provides LIV Golf with access to ProhiBet, an innovative technology that detects prohibited gaming behaviour, developed in collaboration with Odds On Compliance.
Tiger Woods and Rory McIlroy's virtual golf competition has been pushed back one year, to early 2025, after its facility in Florida sustained damage.
