Record crowds, an electric atmosphere and a dramatic playoff finish welcomed LIV Golf back to Australia this weekend, as LIV Golf Adelaide made its highly anticipated return to The Grange Golf Club for the event’s 2024 edition.
LIV returns to most successful destination of 2023.
Rory McIlroy has squashed rumours of a mega-money move to Saudi- backled LIV golf, re-iterating his loyalty to the PGA Tour. Leading business publisher City AM reported that he was mulling over $850m (£630m) plus a minority equity stake in the fledgling, 54 hole, cut-less league.
Fairplay Exchange — the peer-to-peer betting app launched last year is working with ex Geordie Shore and now YouTube golfer Gaz Beadle (@GazsGolf) to launch a Masters Sweepstake.
Long-term sponsorship will see global distribution of golf apparel and accessories available to fans starting this summer.
In winning for the second time this season, Joaquin Niemann believes he’s now the player to beat in the LIV Golf League.
Leaders in golf shoe innovation, ECCO GOLF, have announced the signing of LPGA Tour star Alison Lee to its team of brand ambassadors. The 29-year-old Los Angeles native brings a wealth of talent and joins off the back of her most impressive year on tour to-date.
Mexico’s Carlos Ortiz upstaged Louis Oosthuizen and Joaquin Niemann to record a convincing victory in the US$2million International Series Oman.
Today PUMA GOLF® announced the PHANTOMCAT NITRO™ golf shoe, the newest and most advanced shoe PUMA GOLF has ever produced.
An early glance at LIV Golf Mayakoba, the season-opening tournament in the 2024 LIV Golf League.
Golf is having a moment. The number of worldwide players surged by 34% prior to the pandemic and has increased a further 15% since 2020, with the number of women players in the UK tripling. It’s no surprise that more and more couples are meeting on the course.
LIV Golf today announced its first expansion team, Legion XIII, the first new team to join the league since its inception in 2022.
