Jan 4th, 2017
World Number 1 Lydia Ko signs for Ecco
Put that on your collar and smoke it!
Words: Tim Southwell
World Number 1 Lydia Ko has joined Fred Couples, Ernie Els, Peter Hanson, Thomas Bjørn, Minjee Lee, Caroline Masson, Gerina Piller as an ambassador for Ecco. 19-year-old Ko will compete in the new women’s ECCO BIOM G2 model and showcase the company’s logo on her collar.
It's a great signing for Ecco. Ko has already bagged two majors and 18 tour victories in all. She became the youngest winner in LPGA Tour history when she won the CN Canadian Women’s Open as an amateur in 2012 aged 15.
“I’m thrilled to be joining the ECCO Golf family," said Lydia. "I can’t wait to start competing in the ECCO shoe from January 2017. ECCO Golf has such an outstanding reputation in the women’s game. As soon as I began testing their new products, I knew there was only one shoe brand I could compete in moving forward."
Jesper Thuen, global sponsorship overlord at ECCO Golf, was equally super excited and said this:
“What Lydia has achieved since turning professional just a few years ago is nothing short of astonishing. We couldn’t be more excited to have her representing the ECCO Golf brand.
"We have no doubt that she’ll continue achieving great things in the women’s game, and we look forward to being a part of her journey.”
Rumours that Ecco are to rename themselves EC-KO are probably not true.