For golfers, the game never stops. adidas is continuing to push the boundaries with adicross, the urban-inspired, non-traditional line that’s meant for golfers both on and off the course.
adidas understands that the life of a golfer doesn’t always begin at the first tee and finish on the 18th green. Based on that insight, today adidas Golf is introducing a new on and off course line extension – adicross – which features urban-inspired and non-traditional apparel and footwear specifically designed for the lifestyle of the modern golfer.
adidas's new range takes a look at colour or more accurately the need for it. The innovative brand has taken the water and energy hungry dying process out of the manufacture of their No-Dye Collection. The no dye technology works with a material’s natural colour to cut out the water-thirsty part of the process – the pre-treatment phase of conventional dye techniques.
In the past, it was assumed that golf shoes needed to look a certain way. adidas is continuing to challenge that mindset. They are introducing REBELCROSS. It’s yet another silhouette they are adding to their adicross range that’s meant to capture the cross-section between streetwear style and a pin-seeker attitude.
adidas is taking performance golf footwear to the next level. Today, adidas Golf announced the TOUR360 XT, the newest model of the TOUR360 franchise that features the highest-performing cleated outsole the brand has ever made.
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adidas is changing the way that BOOST™ technology appears on the golf course. adidas Golf has announced the availability of a special edition colourway for select models – TOUR360, TOUR360 Knit and Crossknit 2.0 – that all feature black BOOST, the first time coloured BOOST has appeared in golf.
Tiger Woods has missed the cut at Riveira for the first time in nine appearances as a pro.
Danish golf footwear innovators, ECCO GOLF, unveil their latest creation, ECCO COOL PRO, which combines several of the company’s flagship technologies.
With the FedEx kicking off, adidas has released a limited-edition shoe it is nicknaming ‘The Big Check’, or as we say in Blighty – ‘The Big Cheque.’
What clubs were in the Winners' Bags this week?
