Mar 31st, 2017
R&A teams up with the Grand National
To promote Open to race goers
Words: James Greenwood
The Open has teamed up with The Randox Health Grand National ahead of the 146th staging of the Championship at Royal Birkdale this July.
The partnership will see The Open and The Randox Health Grand National work together on providing engaging content for fans over the coming months in the build–up to two of the world’s great sporting events.
The agreement will give racing fans the chance to get up close to the Claret Jug as it visits Aintree Racecourse on Saturday 8 April for the world’s greatest steeplechase.
Fans of The Open will also have the opportunity to secure their place at the Randox Health Grand National Festival 2018 following this year’s sell–out event.
Neil Armit, Chief Commercial Officer of The R&A, organisers of The Open, said, “We are looking forward to working with the Grand National to help promote The 146th Open ahead of the tenth staging of the Championship at the historic links of Royal Birkdale. We know that fans in Merseyside and the wider North West region are eagerly anticipating these two iconic events in 2017.”
Mike Sarath, Head of Marketing for Jockey Club Racecourses North West, said, “With two world class sporting events taking place just a few miles apart this year, it made perfect sense to partner with The R&A. We are looking forward to helping promote The Open at The Randox Health Grand National and promoting our event at Royal Birkdale with exclusive ticket access to both sets of fans.”
The R&A is really getting into its strides with their media partnerships, following deals with both Everton and Man City. They are certainly going to be giving the North West both barrels in the lead up the Open, which is no bad thing now that the event will have less visibility by virtue of being on paid for TV, and that tickets are £65 a pop. One innovation that we do welcome is the new £25 twilight ticket which will get your onto the course for £25 from 4pm.