Dec 7th, 2016
Cobra Puma golf make it official with Lexi Thompson
Signs long term deal extension
Words: John Dean
COBRA PUMA GOLF has announced that LPGA Star, Lexi Thompson, has signed a long-term extension with the company.
Thompson, who partnered with COBRA PUMA GOLF in 2010 immediately after turning professional, was the first golfer to sign with both brands following the merger. Since then, Lexi, who is ranked #5 in the world, and one of the longest in driving distance on the LPGA Tour, has been a key brand ambassador - dressed to the nines in PUMA Golf footwear, accessories and apparel, and going low on course with her COBRA Golf equipment.
Lexi has also been featured in PUMA’s Forever Faster global marketing campaign, starring in commercials with some of the world’s finest sporting personalities, including Usain Bolt. The Forever Faster campaign recognised athletes who are not only the best in their sports, but who stand out as individuals through both performance and personality, challenging convention and taking risks through determination, bravery and confidence. Lexi will continue to be part of PUMA’s key marketing initiatives including the recently launched DO YOU campaign designed to inspire women to stay true to themselves and defy the status quo.
“Lexi transcends golf. She has established herself not only as a world-class golfer and one of the top personalities in the industry, but also as an incredible athlete and role model,” said Bob Philion, President & CEO, COBRA PUMA GOLF. “In the past six years she has helped us grow our women’s business and establish our brand as the go-to source for stylish, fun, high-performance equipment, footwear and apparel for women. We are excited to extend our relationship with her as she continues her career, inspiring the next generation of golfers.”
“I’ve really enjoyed having COBRA and PUMA by my side since I turned professional, and I can’t wait to see what we can accomplish together in the next phase of my career,” said Thompson. “They are a fun, innovative and exciting partner, keeping me looking good, comfortable and prepared with first-class equipment so I can focus on winning, training and being the best athlete I can be.”
Thompson burst onto the national golf scene when she was only 12 years old, setting the record as the youngest-ever qualifier to play in the U.S. Women’s Open. By 16 she was already a winner on the LPGA Tour, now, at just 21 years old she has seven LPGA wins to her name and in 2014 won her first major – the Kraft Nabisco Championship. This summer she participated in the Olympic Games in Rio, representing women’s golf as the sport made its return to the summer games for the first time since 1904.
This week Thompson will add some girl power to the field at the Franklin Templeton Shootout, joining the 24-person field as the only female golfer. She will be paired with fellow COBRA PUMA GOLF athlete, Bryson DeChambeau for the 54-hole team event. Thompson will be the first female participant since Annika Sorenstam in 2006.
WHAT’S IN THE BAG:
Driver: KING F7+ Black; weight forward | Fujikura Pro 53x (in the bag for the first time this week!)
3 Wood: KING LTD 3wd 13° Lexi Stripe | Graphite Design GPs
Hybrid: FLY-Z 2/3 in Black | Aldila Green NV 85 Stiff
Irons: Cobra S2 Forged irons 4-PW | Rifle Project X 5.0 shafts
Wedges: Tour Trusty | 50°, 55°, 60°